— through ads, content, targeting or a first purchase.
Your subscribers already know your brand
they are easier to bring back, nurture and convert than a completely new audience.
attract
(low cost)
nurture
(high impact)
return
Email is where
paid attention becomes a customer
relationship
Strategy + flows
You don’t have an email system yet
or what you have feels weak, random, or underused.
We define how email should support your customer journey, then build the automated flows that do the essential work: welcome new people, recover lost intent, support post-purchase, and bring customers back.
You need this if
you have a list but no real email strategy
your flows were added quickly, copied from templates, or never properly reviewed
people join your list or buy once, then hear nothing relevant
You’ll get
LOGIC
I review your current setup, existing emails, key customer actions and conversion gaps. Then I structure key flows around the moments that matter: joining the list, browsing, leaving a cart, buying and returning.
BUILD
I turn that map into a working flow structure: triggers, timing, conditions, and email sequence logic are set around how your customers actually browse, buy, and return.
VISUALS
Each email is designed around your existing brand, then built and tested in Klaviyo, so the system is ready to run.
Timeline
Starts at
YOUR FLOWS
ARE IN PLACE
but regular emails still happen randomly
An ongoing email partnership for brands that already have the foundations. Campaigns are where most of the nurturing happens. They give customers new reasons to come back, engage and buy again. Random sends rarely do that.
You need this if
your core flows are already running
campaign ideas, copy, and design are handled last-minute
your campaigns are not bringing the revenue you expected
You’ll get
DIRECTION
At the start of each month, we review your commercial calendar: launches, stock, offers, seasonal moments and priorities. From there I build a campaign plan with a defined topic, purpose and audience for every send.
CAMPAIGNS
I shape each campaign into an email people can quickly understand: the message hierarchy, content structure, visual direction, and call to action are built around what that send needs to achieve.
SETUP
Campaigns are designed and prepared inside your email platform, using a consistent visual system across the month.
(8-12 campaigns per month recommended)
Timeline
ONGOING
Starts at
$ 1,500
Email Design
YOUR EMAIL LOGIC
IS COVERED
but the emails do not look like the rest of your brand.
For teams that already own the strategy, copy, and platform setup — and need the visual side of email to catch up.
You need this if
your team knows what to send and when, but needs a designer to execute it
your campaigns and flows rely on default platform templates or inconsistent layouts
your site, social, and product feel connected, while email feels like a separate brand
You’ll get
VISUALS
I translate your existing brand into an email system: type, hierarchy, imagery, layout rules, and components that work across campaigns and flows.
TEMPLATES SET
You get 8–9 polished email templates or redesigned layouts, built around the formats your team uses most often.
KLAVIYO SETUP
Each template is built in Klaviyo and ready for your team to use, so future emails stay consistent without needing to start from a blank layout.
Timeline
1-2 Weeks
Starts at
$ 1,000
Websites that convert
Emails that retain
Visuals that stick
Ready to fix your customer journey?
Pick one to start or let’s build the whole system — either way, we build it to last
